INTEGRATED SYSTEM FOR PERSONALIZED SERVICES AND OFFERS IN A SHOPPING CENTER
IMDEA Networks participates in the project through a contract with Zendos Tecnología S.L.
The project will contribute to the development of a system that provides personally-adapted services to the customers of a shopping center. This involves defining a reference architecture for the system, which will define how to integrate and analyze multiple data inputs about customer behavior and habits, in order to provide them with a collection of personally adapted services and offers. In particular, the system will include a wireless real-time location system to locate customers in the shopping center and provide location-based services to them.