{"id":8450,"date":"2015-04-16T09:50:33","date_gmt":"2015-04-16T09:50:33","guid":{"rendered":"https:\/\/networks.imdea.org\/la-plataforma-inteligente-ubicua-xperience-marketing-de-negocio-para-centros-comerciales\/"},"modified":"2020-10-21T13:13:30","modified_gmt":"2020-10-21T11:13:30","slug":"la-plataforma-inteligente-ubicua-xperience-marketing-de-negocio-para-centros-comerciales","status":"publish","type":"post","link":"https:\/\/networks.imdea.org\/es\/la-plataforma-inteligente-ubicua-xperience-marketing-de-negocio-para-centros-comerciales\/","title":{"rendered":"La plataforma inteligente Ubicua Xperience \u2013 marketing de negocio para Centros Comerciales"},"content":{"rendered":"<p><\/p>\n<p>Investigadores de <a href=\"http:\/\/www.zendos.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zendos Tecnolog&iacute;a<\/a> e <a href=\"http:\/\/www.networks.imdea.org\">IMDEA Networks Institute<\/a> desarrollan una innovadora herramienta de an&aacute;lisis del comportamiento del cliente y visitante en Centros Comerciales. El resultado es una plataforma tecnol&oacute;gica llamada <a href=\"http:\/\/www.ubicuaxperience.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ubicua Xperience<\/strong><\/a> que permite aplicar la inteligencia de negocio para promover la interacci&oacute;n directa entre un Centro Comercial y sus clientes, proporcionado a &eacute;stos ventajas como informaci&oacute;n personalizada, ofertas individualizadas o seguridad infantil, todo ello en tiempo real.<\/p>\n<hr \/>\n<p>La plataforma inteligente Ubicua Xperience ha hecho posible el &ldquo;<strong>primer Centro Comercial inteligente de Europa<\/strong>&rdquo;. A trav&eacute;s de una conexi&oacute;n Wi-Fi y un sencillo registro en la aplicaci&oacute;n m&oacute;vil, Ubicua ofrece a los visitantes del <a href=\"http:\/\/www.tresaguas.com\/\">Centro Comercial y de Ocio Tres Aguas<\/a> (Madrid) una experiencia singular. Su sofisticado sistema de geolocalizaci&oacute;n acompa&ntilde;a al usuario en su visita al Centro Comercial, analiza su perfil, capta sus gustos, obtiene un patr&oacute;n y lanza ofertas y promociones en el momento m&aacute;s preciso y adecuado, de forma aut&oacute;mata. Ubicua crea as&iacute; tendencias de consumo y motiva las ventas. Vincula directamente adem&aacute;s al usuario y su experiencia en el Centro Comercial. Gracias al Big Data, a la inteligencia de negocio y a la geolocalizaci&oacute;n, permite a los responsables del Centro tener informaci&oacute;n en tiempo real sobre los usos, h&aacute;bitos y costumbres de sus visitantes, mejora la toma de decisiones y su capacidad de acci&oacute;n.<\/p>\n<p>Ubicua Xperience es tambi&eacute;n una herramienta de seguridad infantil en grandes superficies. Dispone de un sistema de alerta basado en Wi-Fi. Esto permite localizar ni&ntilde;os a varios metros de distancia, dejando atr&aacute;s las limitaciones de los sistemas con soporte Bluetooth.<\/p>\n<p>Ubicua Xperience es el resultado de I+D+i junto con la integraci&oacute;n de las tecnolog&iacute;as m&aacute;s novedosas del sector IT entre las que se cuenta Big Data, Business Discovery, Business Intelligence, Cloud Computing, Sofware as a Service (SaaS), CRM y gesti&oacute;n de redes sociales, SDN (Redes definidas por Software), sistemas de geolocalizaci&oacute;n, Wi-Fi de &uacute;ltima generaci&oacute;n, APIs de integraci&oacute;n y APPs como sensor humano. Tecnolog&iacute;a desarrollada por HP, Windows Azure e IMDEA Networks junto con Zendos Tecnolog&iacute;a la han hecho posible.<\/p>\n<p class=\"rtecenter\"><iframe loading=\"lazy\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gcODW1g7Pic\" width=\"560\"><\/iframe><\/p>\n<p class=\"rtecenter\"><em><span style=\"font-size:11px\">Ubicua Xperience: C&oacute;mo funciona el primer Centro Comercial inteligente de Europa<\/span><\/em><\/p>\n<p class=\"rtecenter\"><iframe loading=\"lazy\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/4CIpvQYpYHA\" width=\"560\"><\/iframe><\/p>\n<p class=\"rtecenter\"><span style=\"font-size:11px\"><em>Noticia en Antena 3 Televisi&oacute;n: Novedosa propuesta de I+D+i desarrollada en Espa&ntilde;a e implantada en primicia en TresAguas<\/em><\/span><\/p>\n<p class=\"rtecenter\"><iframe loading=\"lazy\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/eJFIRYxTQo8\" width=\"560\"><\/iframe><\/p>\n<p class=\"rtecenter\"><span style=\"font-size:11px\"><em>Noticia en Telemadrid Televisi&oacute;n: Zendos Tecnolog&iacute;a y TresAguas funcionando con UBICUA Xperience<\/em><\/span><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[462,494],"class_list":["post-8450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-big-data","tag-machine-learning"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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